The Graphics Interchange Format (better known by its acronym GIF is a bitmap image format that has come into widespread usage on the World Wide Web due to its wide support and portability. Animated GIFs Are Visual Content which is developed by storing multiple images in one file, accompanied by control data. It is used extensively on the Web to produce simple animations.
Ultimately they enable a person or a brand tells a story in a far more effective way than they could with just a still image. Adding movement can transform an image and give the person who sees the image a totally different perspective.
Of course the other key thing about animated GIFs is that they are very shareable. Get your GIF right and you might find it has very wide reach on social media.
Over the past 3 years, social platforms like Facebook and Twitter have been continually making improvements to become more visual. This comes as a result of increased competition from other image-centric social sites such as Pinterest, Tumblr, and Google+.
We’ll agree, that mostly use animated GIFs in a somewhat humorous context. But there are many ways to use animated GIFs in your content marketing that don’t involve dancing bears. These can be used in websites (as these are mobile and tab friendly), E-mail marketing campaigns, product demonstrations etc. Infact if you are looking for simple animation which can be easily loaded, and shared across platforms gif is a service to look for.
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