Natriana came up with a proposition to sell Food products which are grown in the hilly regions in India. What makes them different is the flavours which are unique to the area they are grown in. The problem they face is that they are entering a crowded marketplace with customers already loyal to certain brands.
For us, it was a question of creating a competitive brand that disrupted the established market. We choose to design elements with the traditional motifs of Uttrakhand’s regional culture. The bold coloring of the packaging was selected to make the product stand out on the shelves.