Is your logo Copied? Do you need a professional Logo?
A company might not need a logo at all. There is countless business which is operating without a defined logo or mark. That said, it is important to understand the difference between brand and business. Why when branding your product or service a logo design is required, and having a unique mark is beneficial for brands.
Let’s face it: we make judgments about people based on first impressions all the time.
The same principles apply to the first impression your business gives to potential customers, suppliers and business partners. They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them initially.
But having a good logo is about more than just making a good first impression. It can have a lasting impact on your company.
Hence some of the reasons you need a professional logo are:
- Build Initial Trust
- Establish your brand identity within a crowded market
- Increase brand recognition and memorability
- Tell Customers Who You Are
- Provide a Visual Association
- Attract New Customers
Once you are satisfied with these reasons another point to note is that in the crowded market of today getting a Professional Logo might seem like a big fight. Also if you are a startup investing in a logo might seem a bit extravagant. Hence, in the week moment of decision making you might take a cheap or a freebie bite.
Don’t do it. Hear is why…
- Ready-made logos that you find in logo stores do nothing to help your business stand out from among your competitors.
- Generic ready-made logos sold by logo stores are purchased by multiple other businesses. Hence it might be confusing for your customers in long term.
- If another company, particularly one in your industry segment is already using a very similar or identical logo based on the same generic ready-made template, you risk being sued for trademark infringement and exposing yourself, and your company, to significant legal costs.
The logo is an important element of your company’s brand. Having invested time, money and resources into building that brand, you’ll find it both difficult and risky to suddenly change your brand. Don’t risk your brand to save a few rupees.
So what should you do to protect yourself and avoid these legal and business risks?
- Run from logo stores selling generic ready-made logos to multiple buyers.
- Find a designer or agency that can understand, ideate and present correct identity for your brand. Make sure you have all the important file formats when the project is completed.
- Go for Trademark registration to protect and cherish your identity. After all, it will be personification of your brand for your customers.
Does your company need a Professional Logo? If any of the reasons above strike a chord, the answer is likely yes.