Video plays an integral part in Social Media Marketing. Video marketing directly affect social media. By creating a powerful synergy between your video content and social marketing, you’ll be able to increase the reach of your brands. Video allows you to be concise and capture viewers’ interest in the first few seconds. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.