Once Upon A Time is a dream project of HomeChef Parul Khatiyan, she specialize in serving global cuisine. The objective of the project was to plan and execute a communication strategy and social media plan which can help in creating engagement for the brand in the city of Jaipur. The cloud kitchen takes orders 24 hrs. before hence listing on any 3rd party platform like Zomato and Swiggy couldn’t be done. Thus, all the traffic and sales depended on Instagram strategy only.