Stories…they come with emotions; laughter, joy, sadness, nostalgia, and everything!
Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline.
Everyone loves a good story, and they remember what made them laugh, the captivating moments of excitement, the joy of discovering something new..!! So, when a story is told with all these emotions, people will remember that story, your story, and in doing so, they will remember your big idea.
Why is storytelling so important?
Storytelling combines an emotion with an idea. It gives shape and meaning to information which is otherwise boring and unlively.
- People don’t buy products, they buy stories; the idea the associated with the product.
- The emotional elements in the stories help in changing perspectives of the viewers in the favour of the company.
- Stories persuade people and affect their buying decisions.
- They entertain and educate at the same time.
Storytelling is everywhere; it’s in the vogue and shall remain there for a long time to come. It’s high time your business leverages on the magical power of storytelling!
Check out our project On Story Telling for E-learning platforms